The dictionary defines “fearless” as “without fear; bold or brave; courageous; intrepid.”

Firefighters are often viewed as, and believed to be, fearless. Fear is present in our lives, but how people respond to that fear is what makes him or her fearless. Facing our fear by moving into a mindset that says, “I will move forward despite the fear” is how we at CCFR define fearless. Moving forward looks different to different people. For some, it’s fighting death at every turn. For others, it’s accepting that death awaits us all and embracing the time we have left to enjoy life to the fullest. Being fearless can be either.

Breast cancer is the second most common cancer among women in the United States. Recent statistics indicate that 1 in 8 U.S. women (about 13%) will develop invasive breast cancer over the course of her lifetime. In 2022, an estimated 287,850 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S. (This information is provided by breastcancer.org and the CDC.)

CCFR’s Fearless campaign puts into action our mission of “Working Together, Supporting Our Community.” Through the Fearless campaign, we hope to increase awareness about breast cancer, raise funds toward research and prevention, and support those living with, fighting, and surviving breast cancer. Even more than a month-long campaign, Fearless is a mindset that seeks to offer support and hope for a future without cancer.

We’ve partnered with Faith Through Fire, a local non-profit whose mission is “to reduce the fear and anxiety that breast cancer patients feel and replace it with hope and a path toward thriving”. Through this cooperative effort, we will showcase several women in our community who we see as Fearless…who are boldly, bravely, and courageously moving forward despite the fear that accompanies a breast cancer diagnosis. Through our “Fearless Friday” video campaign, we hope to bring awareness to the struggles the survivors and thrivers face as they navigate breast cancer…to showcase who your CCFR Firefighters see as Fearless.

Follow the link to learn more about Faith Through Fire.

To purchase Fearless swag, click HERE.

The Fearless campaign and video series is an informational effort by Central County Fire & Rescue in partnership with the CCFR Community Outreach and Faith Through Fire to educate the community about breast cancer in order to bring awareness and support in meeting our mission of Working Together, Keeping You Safe.